Toyo Tires is the official tire for the UFC. With a roster of Team Toyo all-star MMA athletes we produced, filmed, and edited a series of videos for television, digital, and social media. The finished commercial spot aired on Fox Sports, while the digital videos were featured on the UFC website and on the brand and athletes' social media channels.
Photography was captured of each athlete for Toyo's marketing materials and digital advertising campaign.
Stance has redefined the sock category with their creative roots and technical innovation. Stance partnered with Foot Locker to launch the new "Ventron" collection of socks that feature highly-technical performance socks with tons of style. We provided the photography that was used for their marketing materials and social media campaign #theuncommonthread.
NASA 25-HOUR RACE DOCUMENTARY
The National Auto Sport Association (NASA) holds the longest endurance race in North America each year with the "25 Hours of Thunderhill." Various car makes and models compete in different classes simultaneously on the same track for 25 consecutive hours of competition testing the physical and mental fortitude of each driver and pushing each vehicle to the limits.
We were tasked to document this story and create a film that would air on MavTV along with digital versions that would be used to share with each featured team and the sponsors through social media.
POW! WOW! LONG BEACH
POW! WOW! Long Beach is a gathering of contemporary artists that engages the broader community in the process and creation of art. The week-long event centered in our hometown of Long Beach was filled with live mural paintings, art exhibitions, artist talks, and the POW! WOW! School of Music.
We provided additional support to help the directors and founder of the event in our hometown of Long Beach. We crafted the official press release and invited media guests and influencers to attend the event's press conference with a notable mention in both KTLA and CBS. To celebrate the event kickoff we planned a special private dinner for the artists hosted by our friends at interTrend and The Social List restaurant. We were able to partner the event with another client, HEX, to create a limited edition iPhone 6/6s case.
The POW! WOW! School of Music provides young musicians an opportunity to collaborate, learn, and perform in a unique setting. Calling in on a favor, we asked DJ Icy-Ice of the World Famous Beat Junkies, to speak to the students and show them the art of DJ'ing. We also provided the official photography for the school.
HYUNDAI TUCSON "ADVENTUREMOBILE"
For the fourth consecutive year, we unveiled a concept vehicle with Hyundai at the annual SEMA tradeshow. Taking the new Tucson as the platform we saw an opportunity to inspire people to enjoy the great outdoors and travel with this small SUV by creating this adventure-ready concept. We leaned on both our automotive aftermarket partners and lifestyle partners to help bring the vehicle to life.
The "Adventuremobile" gained attention on media outlets such as Autoblog, Motor Trend, Hypebeast, Uncrate, and Outside magazine.