Old Spice and eBay Photography Activation at ComplexCon
ComplexCon is an an unprecedented festival and exhibition that brings together pop culture, art, food, fashion, sports, music, and more. The 2-day festival brought over 50,000 attendees to shop the latest sneaker drops, watch live performances from popular entertainers such as N.E.R.D, DJ Khaled, and Gucci Mane, and invited guests to participate in interactive experiences with brands such as Nike, Adidas, Intel, Off-White, and more.
We were brought in to assist with the photography activation for eBay and Old Spice.
eBay partnered with the sneaker retailer, Stadium Goods, to showcase an impressive collection of footwear within their booth. For their activation we were brought in to photograph the limited edition items purchased during the festival. The space dubbed the, "Seller Studio," invited guests to bring the items for sale to have photographed, edited, and sized for eBay, while eBay specialists were on hand to assist the guests in posting their items for sale often at a high mark up. Over 300 items were photographed during the weekend.
Old Spice had one of the most unique activation areas of the event bringing in a stable of puppies. The experience called for guests to select a puppy, a photo background, and have their photo taken in which we then printed a copy as a souvenir and invited them to post on social media with the hashtag #oldspicepuppyparty.
We filmed a short video to capture and share the essence of ComplexCon.