Toyo Tires "Champions Aren't Born" Video Campaign

Toyo Tires is the official tire for the UFC.  With a roster of Team Toyo all-star MMA athletes we produced, filmed, and edited a series of videos for television, digital, and social media. The finished commercial spot aired on Fox Sports, while the digital videos were featured on the UFC website and on the brand and athletes' social media channels.


Champions aren’t born. They’re built.