Resurrecting the Staple Ruckus
Cycle World is the leading publication for motorcycles. They had approached me to consult on some concepts that would help gain attention with young enthusiasts and the idea was born to collaborate with a notable designer and tastemaker, Jeff Staple, to bring back his Honda Ruckus to life. The project consisted of the building and documenting with photos and video and managing a release event at Jeff’s flagship store, Reed Space in New York.
We took on the build in California and worked alongside Jeff to customize the Ruckus to his liking and in the process we documented the build with photos and video. We also paired the project with the motorcycle brand Alpinestars to release a limited edition riding jacket. The vehicle was then unveiled at Reed Space with a launch event. A video was created was organically seeded to lifestyle media outlets such as Hypebeast to further gain attention for the project.