Hyundai Tucson "Adventuremobile"

For the fourth consecutive year, we unveiled a concept vehicle with Hyundai at the annual SEMA tradeshow.  Taking the new Tucson as the platform we saw an opportunity to inspire people to enjoy the great outdoors and travel with this small SUV by creating this adventure-ready concept.  We leaned on both our automotive aftermarket partners and lifestyle partners to help bring the vehicle to life.

The "Adventuremobile" gained attention on media outlets such as Autoblog, Motor Trend, Hypebeast, Uncrate, and Outside magazine.

rendering by Jon Sibal

rendering by Jon Sibal