Toyo Tires Team Toyo UFC Athlete Campaign

Toyo Tires is the official tire of the UFC.  For their 2014 campaign featuring their athletes, Chad Mendes, Dominick Cruz, and Anthony Pettis we traveled on location to each of their respective gyms located in Sacramento, San Diego, and Milwaukee to capture training imagery with the fighters and tires.  Additional headshot images were also taken for the brand.  The images were used for a marketing campaign that included digital, social media, and printed collateral.