Behind the Scenes Video with the 2014 Toyo Girls

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Each year Toyo Tires selects new girls to be the spokesmodels for the brand. The girls have become one of the trademarks for the tire company as they appear at events, tradeshows and in their marketing materials. The idea was formed to help introduce the new girls by going behind the scenes on their first campaign shoot and film a video. I was also able to source a track from my friend, producer and all-around talented DJ, DJ Reflex, for the video. Here is the full video that we produced, filmed and edited. We also released 5 Instagram versions of the videos to serve as a teaser to this full clip.