Vorsteiner "The First Light" McLaren MP4-VX Event


Vorsteiner, manufacturer of high-end automobile aftermarket aerodynamics and wheels for luxury and sports cars, reached out to me to produce a special event to reveal their latest creation, the McLaren MP4-VX. The event titled, "The First Light," invited industry members, key accounts for the brand and media to come together to see for the first time the latest offering for the McLaren MP4. Two Vorsteiner McLaren MP4-VX editions were showcased while a stock McLaren MP4 was on display to visually showoff the modifications done. Special lighting help set the mood in the showroom while spokesmodels greeted guests at the red carpet step and repeat wall for a photo. Guests that attended took home goodies courtesy of Vorsteiner and Meguiar's car care. In addition to the event production I also oversaw the media relations inviting many key industry journalists and receiving articles in titles such as Racer magazine, European Car and the Orange County Register. Overall, the event proved to be successful with positive reviews and coverage by the media and a social media blitz by all attending. Photos courtesy of Vorsteiner