Illest x Transformers Original Art Collection Event Recap


A couple weeks ago I attended the Illest x Transformers Original Art Collection release event. Where the collaborative t-shirts were released at both Illest flagship locations in SF and LA. The LA drop had fans waiting in line from early in the morning until Noon when doors opened. The first 10 customers received a copy of Transformers "Fall of Cybertron" for XBOX 360, while each customer that picked up shirt also received a Hasbro Transformers toy. I helped with the PR efforts and worked with Hasbro on the messaging for the press release that was sent out to the targeted lifestyle and fashion blogs. I was also able to bring in Vitamin Water to provide drinks to the thirsty fans that lined up to purchase the new products.

The collection is available, while supplies last at Illest flagship stores, authorized retailers and online. The next collection with Illest and Transformers is set to release soon.