Formula DRIFT Merchandise Spring / Summer 2012 Lookbook

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Formula DRIFT recently launched their new online store and to help with the new merchandise designs that my team worked on a visual Lookbook was created to bring attention to the lifestyle of the brand. With fans all over the globe, Formula DRIFT has built its brand to be the top drifting organization in the world and so the merchandise and marketing had to be spot on with current trends to cater to the young and hip fan base. With the Lookbook I enlisted photographer extraordinaire, Linhbergh to give his take on the FD lifestyle for the Spring and Summer collection. I also aligned the merchandise program with a new snap back hat company, Original Chuck for the first of many collaborative apparel pieces. So far the program has been a success and has had some good reviews and I look forward to seeing how it does the rest of the season. Check out the new ShopFD.com site and the rest of the Lookbook HERE.