Sanctiond by Mister Cartoon Launch Event Recap

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Last night Mister Cartoon debuted his own brand of car care products with the introduction of SANCTIOND. After collaborating with every brand from Nike, Vans, MetroPCS, Diesel and more, Cartoon decided it was time to launch his own brand. As an auto enthusiast his passion fueled this project to bring a new line of car care to market from the ground up. The Sanctiond line consists of washes, polish, wax, leather cleaner, tire shine and more. A full range of products are offered to get your ride looking right. Cartoon took his experience from fashion collabs to instill details into every product from the custom drawn art on the bottles and packaging to the special scents of the product.

To launch this new venture the team at the ID Agency and SA Studios collectively put together a media tour and opened the doors to Mister Cartoon inner sanctum showcasing his private collection of car and lowriders along with a few friends vehicles. Through the agency I was able to help with the PR portion of the event bringing in media members from Hypebeast to Road & Track. I also was sure to bring along my camera to document the evening and help contribute images to additional media outlets.

After the media tour of the facility and an overview of the agencies guests began to arrive to check out the car show, eat food courtesy of In-N-Out, dessert from CoolHaus, the Rockford Fosgate Sound Lab experience all while DJ Megan Daniels provided the sounds to the evening. Guests included a who’s who of LA influencers and friends of Cartoon.

Overall, it was a great turn out and I’m glad to have been able to help out with the event. I look forward to seeing more from this new brand. Thanks to everyone that came out to support. It was great catching up with old friends and meeting new ones. For more info check out the newly launched www.sanctiond.com.