Ferrari by Logic3 Debut at CES


I just came back from a week long trip to CES (Consumer Electronic Show) in Las Vegas. Each year the top manufacturers gather to showcase the latest in gadgets and technology. I haven't been to CES since around 2004 and a lot has changed since then. Back then the car audio aftermarket was still thriving and the latest technology seemed to be focused on who had the largest screen TVs rather than who has 3D technology and who has the highest definition with the flattest panel. Now the halls are full of cell phone accessories from cases to sound equipment including headphones, which brings me to the reason for the trip.

I was brought on to assist with the public relations and do some photography for the launch of the new Ferrari by Logic3 brand and collection of products, which included earphones, headphones and speaker docks. The brand won two awards by including Best of Show in design for the collection of products and Best in Show Finalist for their booth design. More information on the brand and products can be found on

I was quite impressed with the quality, design and overall aesthetic of the products and wouldn't expect less from the iconic Italian automobile brand. The products will launch in April so stay tuned. In the meantime, here are my product photography shots from the booth at CES.