Ducati 1199 Panigale Release Event


I had the opportunity to work for Ducati and shoot their special release event for the North American debut of the 1199 Panigale. The event was top notch in true Ducati style and held at Drai's at the W Hollywood. It was a challenge to set-up properly for the multiple shots that were needed from the red carpet entrance to the fashion show and ultimately to the unveiling of the bike. Luckily, I prepared by checking out a few fashion videos that were held at the venue to get a feel for what the show could be and the lighting that was available. This was a great learning lesson as I noticed unlike traditional runways this was held on a stage above the pool at Drai's making it not only a challenge to get the right shot, but also to avoid falling into the water. I arrived early to set-up and make sure I had my spots selected for the fashion show and unveiling and was able to get a good sense of what to expect in the evening watching the fashion show walk-through.