Undefeated released their Converse Poorman Weapon capsule collection on "Grey" Friday at all of their store locations. I brought the project Lincoln MKX to the Undefeated store on La Brea for display. A line of shoppers waiting for the store opening and release of the new shoe made the perfect setting for the MKX. Working with one of the most respected companies in the fashion / streetwear world has been a unique experience. Undefeated can be accredited with starting the shoe game and is recognized world-wide. With locations in California, Las Vegas, and Japan the brand has become a global influence to a very niche market. With consumers that include celebrities and athletes alike the brand has gained a very large and influential following. I look forward to working closer with the brand and designer / co-founder James Bond.