It has become a tradition for me to share the past year through my photography. Even with social media specifically Instagram becoming popular not everything can be shown so these posts serve as a visual year book.
2012 was an incredible year full of surprises and opportunities. I am very fortunate to have had these amazing experiences shared with the following photos and brief descriptions. The late Steve Jobs once said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
This was a very special day for me as I became an uncle. My little nephew, Liam Riley Pangilinan was born and I couldn’t have been any happier to welcome him to the world.
I attended the Consumer Electronic Show (CES) for the first time in years. I was hired by Ferrari by Logic3 to take photos of their booth display, activation and new product offerings. The company won numerous awards that week including an award for their booth that included a beautiful Ferrari on display.
Pirelli Tire celebrated their involvement with Supercross at Dodger Stadium. I managed the media that attended the event along with taking a few event photos of my own. Pirelli’s riders James “Bubba” Stewart and Davi Millsaps were in attendance to pose for pictures along with answer media questions.
Continuing with the projects for Pirelli I was managed a small video production that showcased the ride and drive event for the newly designed Porsche 911 equipped with Pirelli P Zero Nero A/S.
I attended the Brisk Bodega Cantina event that celebrated the release of Star Wars: Episode I in 3D. The event included an exhibit featuring original artwork inspired by Brisk and Star Wars, with a Dark Side vs. Light Side theme. Entertaining the crowd through the evening was DJ Just Blaze.
The second trip to Las Vegas for the year was for the MAGIC trade show. I was asked to help coordinate a few special show cars to display at the PUMA event and invite a few key media members. The event showcased the new partnership with PUMA and BMW and AMG motorsports. Along with rapper Meek Mill, there was a special performance from one of my favorites, Santigold.
Every now and then a road trip is in order. Taking the ID Agency Ford Focus that I built and debuted at SEMA I decided to showcase the car at the WEKFEST car show. The Bay Area is one of my favorite places for the scenery, food and many good friends that live in the area.
I had the good fortune to work with Nike this year as a brand ambassador. They invited me to participate in the launch of the Fuel Band. Not only did they graciously gift me with products to wear, but also surprised us with a full event experience in a Hollywood backlot that was complete with stunt work, football and even Michael Jackson style dance lessons.
One of the most anticipated cars to come out in the past few years has been the Scion FR-S. An affordable turbo charged, rear-wheel drive sports car. When I was asked by a good friend, DC Chavez to assist him with him film shoot of the test day with Formula DRIFT driver Ken Gushi and his new Greddy Performance Scion FR-S I jumped at the chance. I shot behind the scenes and caught up with the drivers and teams that were in attendance as they prepared for the season opener in Long Beach.
One of my new clients for the year was Sanctiond Car Care founded by famed tattoo artist Mister Cartoon. What really drew me towards the brand was the lifestyle aspect of it. From collaborating with fashion giant UNDFTD to MMA fighters and artists it really is a brand that touches on many of the things that I am personally into. I assisted with the media portion of the day that included media tours and product demonstrations inside Cartoon’s office/car museum/car guy lair. A few of my photos were used in the interview I set-up with Hypebeast.com.
The second half of the day consisted of a massive launch party complete with celebrity guests and a lowrider “hop-off.” It was a long day, but well worth the hard work it took to kick-off the campaign for Sanctiond. More to come.
One of my good and long time friends, Mark Arcenal asked me to help him with the PR for his quickly growing brand, Illest. The fashion brand has started to grow world-wide in just a few years. I took a trip up to the office called the “Paddock” to meet with the creative team along with see how the brand has evolved. Of course being a car guy the “Paddock” also doubles as RWB USA (famed Japanese tuning company) and a few gems were on display (pictured above).
I’ve been lucky enough to do what I love and work with great people and companies. One of those companies is Formula DRIFT where I have managed the PR, creative and some marketing efforts. We traveled to Road Atlanta and I took some time to photograph, the Formula DRIFT champion, Dai Yoshihara as he was just signed to be a driver for the Illest brand.
The new Lexus GS is one of the best all-around vehicles I have been able to drive. The car not only looks the part, but performs as well. I had the opportunity to take the car for a road trip to Santa Barbara, San Jose to see the Strikeforce fight and back to LA for a quick photo session with artist Insa’s building in Downtown LA.
A good friend of mine and publicist for artists invited me to attend the REDI listening party at the SoHo House. It was a good evening with a couple friends and was great to hear the album and meet the artists behind the music.
Whenever I’m invited to attend an MMA event I rarely turn it down. This time was no exception as I was invited by Toyo Tires to check out UFC 146. With photo credentials for the weigh-ins I took full advantage and shot what I could with what I had on me. I was able to capture Jason “Mayhem” Miller’s last weigh-in for the UFC as shortly after losing the fight he was cut from the organization and he followed that up with a mental break-down. Pretty sad to see someone with that much talent go in that direction.
Another proud moment of the year was being asked to be the godfather for my nephew. He must be one of the happiest kids of all-time as he rarely cries or throws tantrums and mostly he just smiles.
One of the major events that I worked on was Microsoft’s activation for their new gaming title Forza Horizon at the annual Electronic Entertainment Expo better known as “E3″. I produced and managed the outdoor activation that was complete with VIP rides in super cars, a collection of stunning cars on display including the Hennesey GT1000 (yes that’s 1000 horsepower and yes I was able to drive it) and of course the selection of spokesmodels for the 3-day event.
Here’s a memorable story that went along with this crazy week. E3 also coincided with the NHL Finals and with the Staples Center right next door to the Convention Center and the LA Kings on the brink of winning the Stanley Cup I was advised that the very expensive vehicles (over $1M) that we had on display wouldn’t be safe even with the overnight security we had hired to protect the cars. So the decision was made to take down the activation area and set it up all over again the following morning – sometimes you have to make these sacrifices in this line of work. The Kings ended up losing, but better safe than sorry.
As a fan of mixed-martial arts I have been very lucky to be able to work with companies such as Toyo Tires that support the ever growing sport. One of the true legends of the game is Josh Barnett, who was the youngest UFC heavyweight champion at one time. Josh has become a good friend over the years, but this was the first time I was able to take his photo in a professional setting. He is a classic character and knows just how to pose and what faces to make when the camera is on him. He also knows how to ham it up a bit and do some crazy things that wouldn’t imagine a guy his size could do such as the “Showtime” kick off the fence.
Toyo wanted a very dark and raw image that showcased the fighters as the warriors they are. Multiple shots and looks were taken to take advantage of the time we had with the athletes. I asked Anthony “Showtime” Pettis to sit and wrap his hands to show the process and preparation that is required to fight. This was one of my favorite images from the shoot. The main image that was captured was a an action sequence shot of Anthony’s famous “Showtime kick,” where he ran up the cage and threw a face kick to be the last man to beat the current UFC champion Benson Henderson while they both fought in the WEC. Toyo used this image for a limited edition poster that was available for signings at the UFC fan expo, but you can also download the image as a desktop wallpaper HERE.
To be continued with Part 2.