Last week I was asked to assist on a special media event for the upcoming Forza Horizon game for XBOX. The event was held at the all-new Auto Concierge in Los Angeles creating the perfect backdrop for this automotive enthusiast event. On display were a collection of supercars, Euros and even a Ford Raptor sitting on perfectly polished flooring and freshly painted walls.
I worked with to bring in automotive media that also covers gaming. This included both print and online publications such as Super Street, Examiner.com and Stanceworks.com. The media guests were given a brief overview of the new game by Turn 10 creative director Dan Greenawalt before given full-access to play the full version of the game for the first time. The journalists were excited for the new open world game and left with a positive impression.
A full game play review can be found on Fatlace.com.