Formula DRIFT continues its progression in the world of motorsports and recently completed the first event of seven for the new season. Each year that I work with this great client I have the opportunity to travel across the country to manage the media relations at each event. This first event held in Long Beach, CA is especially significant as it sets the tone for the rest of the year.
I was able to secure a solid and diverse amount of press coverage at this event that included KCAL9 News, KROQ FM, Hypebeast.com, Autoweek, The Long Beach Press Telegram, The Gazette, Autoblog, Super Street, Import Tuner and more.
Below is a sampling of the press coverage from Round 1: Streets of Long Beach.